Campaign and ad group management
Create, edit and organise campaigns, ad groups, keywords and budgets inside the accounts we own, instead of repeating the same setup account by account.
CampaignOps Manager
An internal application our team uses to run our own Google Ads manager accounts through the Google Ads API: creating and editing campaigns and ads, checking status and performance, updating tracking parameters, and pausing or resuming delivery.
Internal tool, staff access only Google Ads API over OAuth 2.0
About the application
What it is, who operates it, and how it connects to Google.
CampaignOps Manager is software built and operated in house by the Nellamuse team. It connects to our own Google Ads manager account (MCC) and the client accounts linked to it, and gives our staff a single place to carry out routine advertising operations that would otherwise be repeated account by account.
It is not a public product. There is no sign-up, no subscription and no way for anyone outside our organisation to create an account, submit information or reach advertising data through it. The only people who can sign in are members of our team who already hold access to the Google Ads accounts our organisation owns.
- Application
- CampaignOps Manager, reachable at campaignops.nellamuse.com
- Operated by
- the Nellamuse team. Contact: contact@nellamuse.com
- Purpose
- Internal advertising operations on our own Google Ads manager account
- Google services
- Google Ads API, authorised by the account holder with OAuth 2.0
- Who may use it
- Authorised staff only. No public registration and no self-service access.
- This website
- A static information site with three pages. No login, no forms and no tracking scripts.
What the application does
The tasks our staff perform with it on the accounts our organisation manages.
Ad creation and editing
Build responsive search ads and update headlines, descriptions, display paths and final URLs for the campaigns our team runs.
Status and performance checks
Read campaign, ad group, ad and keyword status together with cost, click and conversion metrics pulled from Google Ads reporting.
Tracking parameter updates
Apply final URL suffixes, UTM parameters and custom parameters consistently across selected campaigns and ad groups.
Pause and resume
Pause or re-enable campaigns, ad groups, ads and keywords when a promotion ends, stock runs out or a budget needs to be held back.
Change history and logging
Review what changed, when it changed and which staff account requested it, using the change history Google Ads returns for our accounts.
How it works
The application never acts on its own initiative outside the access granted by a member of our team.
Step 1
A staff member signs in
Someone on our team with existing access to our Google Ads manager account starts the authorisation flow and grants the application OAuth 2.0 access.
Step 2
Access stays inside our accounts
The application requests the Google Ads API scope and can only act on manager accounts and linked client accounts that our organisation owns.
Step 3
Changes run on request
Routine checks pull current status and performance. Creation, editing, tracking and pause or resume actions run when a staff member asks for them.
Step 4
Every action is recorded
The application keeps an internal log of the actions it performs and the account that authorised them.
What the application is not
Stated plainly, because it matters for anyone reviewing this application.
- It is not a public advertising platform or a commercial software service. We do not sell or resell access to it.
- It does not touch Google Ads accounts belonging to other advertisers. It only works on accounts our organisation owns and has linked.
- It does not collect data from visitors of this website. These pages have no sign-up form, no login and no advertising tag. The site is served through Cloudflare, whose platform-level, cookie-less analytics apply to pages on our domain.
- It does not sell, rent or share Google Ads data with anyone outside our organisation, and it does not use that data for advertising or profiling.
Data, privacy and security
Advertising data is used to operate our own campaigns and for nothing else.
When a member of our team authorises the application, it receives access to Google Ads data for the accounts we manage: account and campaign structure, ads, keywords, performance metrics and change history, together with the identity of the authorising user.
That information is used only to operate, monitor and report on our own advertising. Access is limited to authorised team members, transferred over HTTPS and stored in encrypted form. Authorisation can be withdrawn at any time from the Google Account permissions page, and the stored credentials stop working immediately afterwards.
The full detail, including retention and deletion, is in thePrivacy Policy and the Terms of Service.
Contact
Questions about the application, this website, or a data request can be sent to our team.
contact@nellamuse.com